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Content marketing is another useful form of online marketing that is both effective and inexpensive. Many companies overlook this form of marketing, which can be a big mistake. Content marketing can include things like podcasts, eBooks, articles, videos, games and blogs. These can be used to inspire confidence and knowledge about your company. In fact, 60% of consumers report having better feelings about companies after they read a custom publication about them. Just make sure that the content you produce is high quality, as low-quality content will make your company look unprofessional in the eyes of your customers and will get you penalized by major search engines such as Google.
Gbenga Showunmi

President, Focuspoint Business Consulting LLC

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