Content marketing is another useful form of online marketing that is both effective and inexpensive. Many companies overlook this form of marketing, which can be a big mistake. Content marketing can include things like podcasts, eBooks, articles, videos, games and blogs. These can be used to inspire confidence and knowledge about your company. In fact, 60% of consumers report having better feelings about companies after they read a custom publication about them. Just make sure that the content you produce is high quality, as low-quality content will make your company look unprofessional in the eyes of your customers and will get you penalized by major search engines such as Google.